Influence, New and Expanded: The Psychology of Persuasion
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Description
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
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Reviews (12)
12 reviews for Influence, New and Expanded: The Psychology of Persuasion
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Amazon Customer –
A great read and still relevant in today’s world. We learn how we can influence others and how others can influence us. I really enjoyed the defense sections where we learn how we can recognize and defend against any undue influence.
Carlos Sequeira –
Excellent read. Useful for many aspects of life, not just business but gaining a clever understanding of how the human brain responds. Great investment of your time, written in a clear and engaging format.
Noojy –
سعره منخفض ، وانصح بشرائه
Alan –
This book provides a fascinating look into why we often find ourselves convinced of something without solid reasoning. The author combines insights from scientific social experiments with real-life examples, shedding light on how persuasive tactics can influence our decisions. It’s an invaluable read for anyone who wants to avoid being misled by manipulative marketing strategies. Of course, marketers can benefit from this book too – hopefully using the knowledge ethically!
I particularly appreciate the book’s straightforward language. It strikes a perfect balance, making complex, science-based concepts easy to understand without sacrificing depth.
Anton –
I learn a lot from this book about human psychology ‘click-and run”
Does anyone have a recommendation of another good business psychology book.
Respect to the Client –
High quality paper
Natalia Botvina –
This book has truly influenced me, and it’s written exceptionally well. The storytelling is captivating, and the depth of the characters and plot really resonates with me. The author’s ability to weave complex themes into such a compelling narrative has left a lasting impact. It’s a book I would highly recommend to anyone who loves immersive and thought-provoking stories. Truly a standout in my collection!
Jim Kukral –
As a Cialdini Certified Practitioner, I thought I knew all the tricks up Dr. Robert Cialdini’s sleeve. But this new and expanded edition of “Influence” is like watching a master magician reveal even more secrets behind their illusions – only in this case, the magic is the science of persuasion, and we’re all unwitting participants in the show.
Cialdini doesn’t just pull back the curtain on human behavior; he installs floor-to-ceiling windows, floods the room with light, and hands you a high-powered telescope. This book is the Rosetta Stone of influence, decoding the hieroglyphics of human decision-making with the precision of a cryptographer and the flair of a bestselling novelist.
Warning: Reading this book may cause sudden outbursts of “Aha!” moments in public places. Side effects include an inability to watch commercials without analyzing them, a newfound skepticism towards salespeople, and the eerie sense that you can read minds (spoiler: you can’t, but it’ll feel like you can).
Cialdini has essentially written the genome sequence of persuasion, mapping out the DNA of influence with such clarity that you’ll wonder if he’s been secretly recording your thoughts. It’s like he’s invented X-ray specs for human behavior, allowing you to see the skeletal structure of every sales pitch, marketing campaign, and social interaction.
For the uninitiated, this book is a crash course in human psychology. For a Cialdini Certified Coach like myself, it’s like receiving an advanced degree in the subject, complete with a treasure trove of new insights and strategies.
“Influence” doesn’t just change how you see the world; it rewires your brain to notice the subtle strings of persuasion being pulled all around you. It’s not just a book – it’s a superpower in paperback form. Read it, and prepare to navigate the world of human interaction like Neo navigates the Matrix. Just remember: with great influence comes great responsibility. Use your newfound powers wisely!
Kerry Lynne –
This book truly blew my mind. The most interesting parts revealed the types of influence I’ve been bombarded with my entire life without realizing it. The initial awareness was unsettling—not because of the book itself, but because of how pervasive these tactics are. Once I moved past the shock and discomfort, I was completely captivated. Now, I see these tactics everywhere and often point them out to my family.
As someone in sales, I initially bought this book hoping to improve my strategy. Instead, I found many of the methods to be largely unethical, and I no longer want to apply them knowingly to my career. I’ve come to accept that these tactics are part of the human experience, but I now pause to consider: Is this appropriate or manipulative? Thanks to this book, I feel like a better person—more aware of how culture constantly tries to influence me and more mindful of my own tendencies.
It’s a very academic read, which might be challenging for some, but it’s also one of the most interesting books I’ve ever read.
ap –
This i really a fantastic book. I came across it by way of another book I was reading. There’s great information on to influence as well as how we’ve all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author’s personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it’s customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.
Amazon Customer –
Thank you for allowing us to understand difficult concepts in simple terms. Each principle is clearly explained and supported by research studies, experiments, day to day life examples and testimonies. Really brilliant!
Casper –
Cialdini’s ‘Influence’ is like taking a fascinating journey inside the ‘Moriarty’ of our minds, uncovering the invisible strings that lead us to say ‘yes’ when we might have said ‘no.’ Each page is a detective story in its own right, unravelling the mysteries of human behavior in an engaging, enlightening, and downright entertaining way. Get ready to step into your mental Baker Street and face your inner ‘Watson.