Start with Why: How Great Leaders Inspire Everyone to Take Action
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Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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Specification: Start with Why: How Great Leaders Inspire Everyone to Take Action
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Joseph John –
The language used in the book makes easy for anyone to read without a break.
Livre excellent et léger
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Je ne l’ai pas encore lu, mais je suis sûre que ça apporte une valeur précieuse pour connaître nos “Pourquoi ?” pour chaque objectifs et notre mission de vie.
Je les reçue en bonne état, propre et léger quand on le prend.
Bonne lecture à vous !
Sazzad Rifat –
Simon Sinek’s Start with Why is a must-read for anyone looking to inspire others, whether in business, leadership, or personal growth. The central idea is simple yet powerful: great leaders and organizations don’t just focus on what they do or how they do it, but why they do it. This purpose-driven approach helps build loyal customers, motivated employees, and long-term success.
The “Golden Circle” framework (Why → How → What) is an eye-opening concept that explains how the most successful leaders and companies operate. Sinek supports his ideas with compelling real-world examples, including Apple, Martin Luther King Jr., and the Wright brothers, showing how a strong sense of purpose drives innovation and influence. The book is inspiring and challenges the reader to rethink leadership and communication.
While some sections feel repetitive, this helps reinforce the core message. The book is more about shifting perspectives than providing a detailed step-by-step guide, but the insights are valuable for anyone looking to create meaningful impact. Start with Why is highly recommended for business professionals, marketers, and anyone who wants to inspire change and lead with purpose.
Frankie –
A lot of people are searching for a clearer understanding of what “HOW” is (especially judging by the most highly rated review).
I was searching for it also. I found it over the course of much labor, across many other books and a large number of hours of additional research. HOW is only how you deliver your product when you start with WHAT – when you start with WHY, your HOW also changes. HOW becomes how you bring your WHY to life in your CULTURE, not products
So you start with WHY (your purpose). HOW do we deliver a purpose? HOW we deliver a WHY (purpose) is in HOW we behave – through Core Values. With purpose and aligned core values, the broad guidelines for every decision is in place. The validity of every system is obvious. The people to hire are clear. The reasons to fire are even more clear. And every person instantly knows the validity of every decision.
Think about it. Just like the golden circle concept, this fits. You cannot go backwards from WHAT (product) to HOW (core values). You will NEVER have an aligned WHY if you write the core values first. The consistency is immediately obvious. The golden circle must be in balance.
WHY is the purpose, and HOW are the Core Values around which we make every single decision, even in the absence of the visionary. It’s HOW we make our WHY come to life every day. Our core values tell us who to hire, who to fire, and which decisions are right on a micro-level. Is that system or that process true to our core values?
Try to create core values. You cannot create genuine, honest core values without first knowing WHY you exist. When you know your WHY (such as apples challenging the status quo), you can then describe the values (in terms of behaviors) that exemplify that WHY. Without a WHY, core values are blatantly phony and greed-serving things. Without a WHY, nobody cares what your core values are, because all we know is your WHAT. If all we know is your WHAT, then the rest just comes down to features and price. But if we know your WHY, we can buy into your HOW (core values), which we see reflected in your WHAT (product)
Look at it in the light of Zappos:
WHY – to deliver the best customer service possible
HOW – CORE VALUES:
1.Deliver WOW Through Service
2.Embrace and Drive Change
3.Create Fun and A Little Weirdness
4.Be Adventurous, Creative, and Open-Minded
5.Pursue Growth and Learning
6.Build Open and Honest Relationships With Communication
7.Build a Positive Team and Family Spirit
8.Do More With Less
9.Be Passionate and Determined
10.Be Humble
Sure, they sell shoes online. But they dont seek to innovate how people shop online (WHAT-based HOW). Instead, they seek to bulid a culture around core values centered on their WHY. Nobody mentions anything about product until the WHAT.
The constitution is another great example of a WHY & HOW which guides us in an ever evolving WHAT. It doesnt try to make every law, or build every system. The constitution is our WHY, followed by our HOW. The president knows WHAT because he is guided by the WHY and HOW. When one president is replaced after 4 to 8 years, there is no lapse, no lack of clarity as we find in corporations – Tell me why that is? Because we define our WHY (purpose) and HOW (core values) in our CONSTITUTION, as every good company should have. Without a supreme law of the land, nothing stops a CEO from destroying the company when the prior CEO steps down.
UNITED STATES CONSTITUTION
WHY – We believe all humans have a right to life, liberty, and a pursuit of happiness.
HOW – our Core Values are the values we hold most dear, through which we show what we believe, out of which our culture grows, out of which our laws are defined, redefined, and removed. It does NOT attempt to define every situation, or create every law, or prevent every problem. it is our WHY and HOW, out of which we are left to determine WHAT.
We believe in fair representation of the people
We believe in freedom to defend ourselves.
We believe in speaking out against injustice.
We believe in expressing ourselves as we see fit.
We believe that no individual should hold total power to undo these things.
Hope this helps, or at least stimulates discussion.
Guillaume Fontaine –
225 pages for a book that could have been an email, always repeating the same ideas over and over. we have everything we need to know of the book after the first 10 pages.
Rayda –
لسى ما قريته بس الجوده حلوه مره والكاتب سايمون يعني اكيد الكتاب رهيب وفيه رسومات بالكتاب حبيت مره
John H. Hwung –
THIS IS THE GREATEST BOOK EVER PUBLISHED IN THE LAST 10 YEARS!!!
If I could give this book 10 stars, I would! This book beats many other books. This book is so exciting to read that I read it three times! The beginning of the book said it extremely well — This book is about an unique kind of leadership that has the natural recurring pattern of inspiring, influencing and affecting people. It is about a very small group of leaders that achieve disproportionate amount of influences in their industries/areas compare to other leaders. The most prominent example is, of course, Steve Jobs who displayed a recurring pattern of changing one industry after another.
(Of all the books that study Steve Jobs, this is probably the best one although it is not a book on Jobs’ biography. However, this book offers the best angle to understand his motivation and influence.)
The core of this book is about the kind of WHYs that a special kind of leaders has that enable them to have the natural recurring pattern of inspiring, influencing and changing people and industries. The prime examples of this kind of leaders quoted in this book are Steve Jobs, Martin Luther King, Jr., and the Wright Brothers.
This book is revolutionary. All the top business schools should reevaluate their curriculum based on this book! All the top business consultants should reconsider their theories and recommendations based on this book! All the writers on leadership should read this book and revise their theories! All political leaders in the world should read this book! All board of directors of corporations should read this book and learn how to select the next CEOs! …
This book can be considered the MASTER book to be read before reading books like “From Good to Great”, “Stall Points”, “The Innovator’s Dilemma” and the follow-on books, “Crossing the Chasm” …
The central theme of this book is WHY — the essence, the core, the purpose of a person’s life, of leadership, and the starting point of a corporation. Without the clarity of this WHY, the life of a person, the leadership, and the products and services offered by a corporation are all fuzzy and treated as commodities. This is so very true. Look around us: Though we (persons, organizations and corporations) are special in some ways, yet we are almost all commodities — except the very few that display the recurring pattern of major changes and influences such as Jobs, Apple and Google. These are the ones that have the clarity of WHY and the discipline of diligently and strictly enforcing their HOWs (principles, methods, criteria) in producing the WHATs (behaviors, products and services).
There are three views of WHY + HOW + WHAT presented in this book:
1. Looking from the top — the WHY in the center, the HOW in the middle and the WHAT in the outer layer form a GOLDEN CIRCLE.
2. Looking from the side — the WHY at the top layer, the HOW in the middle layer and the WHAT in the bottom layer form a cone.
3. Viewing in three dimensions — with the external world attached to the base of WHAT, the whole thing is a megaphone for the leader or corporation to sound out its WHY.
These views are wonderful ways for us to look at leadership, to understand the life cycle of a corporation, and summarily see why companies thrived and why they died. These views can even be applied to our personal lives.
Of course, this book has some blemishes. But these defects do not distract from its greatness.
1. The grammar is terrible. The whole book should be reviewed by a competent editor.
2. The WHYs are not strictly examined and evaluated. This book treats all WHYs from leaders, entrepreneurs and corporations as equal when in fact they are not. Probably most of the WHYs are the rewording of WHATs in disguise. Maybe a lot of WHYs are re-branded HOWs. Perhaps only a small number of WHYs can have the recurring pattern of inspiration and influence. I hope the future editions of this book can elucidate this point.
3. The HOWs gets much less treatment than the WHYs and WHATs in the book. It would be great if this topic is covered in more detail.
4. Maybe 60% of this book is about corporations and not on leadership as claimed in the beginning of the book. I hope the author can focus more on the recurring pattern of inspiration and influence of leadership.
5. Not everything stated in this book is correct. The points discussed in this book about Jobs and Apple are good examples. Please read “Inside Apple” and Jobs biographies for more correct views on Jobs and Apple.
At the first reading, the book seems repetitious. The WHY, HOW and WHAT get repeated over and over. However, on the 2nd and 3rd reading, this apparent repetition disappears and you can see the different points that the author was trying to emphasize.
I would like to recommend some future topics or books for Simon Sinek:
a) Qualify and rank levels of WHYs — not all WHYs are equal. Probably some are top-notch while most are mediocre. Also, tell us how to construct best kinds of WHYs.
b) Compare the WHYs to big tech companies, the WHYs of big Wall Street firms (if they have any???) and the WHYs of big retail companies.
c) Compare the WHYs of big empires in history
d) Compare the WHYs of nations in WWI and WWII
e) Compare the WHYs of great leaders in history
f) Compare the WHYs of great geniuses
g) Consider how WHYs can be incorporated into Teachers’ College (Ed College). It is the teachers who educate our future generations. They need to be thoroughly immersed in the understanding of The Golden Circle, The Cone and The Megaphone.
h) Consider how WHYs can be incorporated into the K-12 and the college education
g) Consider how WHYs can be incorporated into and how HOWs can be enforced in our political systems. We have far too many politicians and not enough true leaders
i) Consider how WHYs can be incorporated into our law schools. Our lawyers really need a strong dose of treatment.
In summary, this book is dynamic. It’s a dynamite! It’s the best book I have read in the last 10 years!
Daoud –
One idea well known a long time ago repeated in more than 200 pages, the worst book I’ve ever read