Traction: Get a Grip on Your Business
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Description
Do you have a grip on your business, or does your business have a grip on you.
All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.
In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.
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Reviews (9)
9 reviews for Traction: Get a Grip on Your Business
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Chloe –
Gino Wickman é certamente um grande estudioso das melhores práticas de gestão do mercado. Traction é um livro que apresenta um modelo altamente estruturado de gestão. Achei que o material faz uma curadoria boa das melhores práticas e foca em muitas das coisas que acredito. Por outro lado achei a abordagem um pouco tradicional demais, voltada para mercados de baixa variabilidade e pouco permissiva em relação às capacidade de aprendizagem e adaptação.
O modelo é fundamentado em conceitos consagrados, como visão, valores, prestação de contas, reuniões, scorecards e por aí vai. É um livro da geração vamos colocar as pessoas certas nos locais certos, estabelecer metas, medir, acompanhar, formalizar processos, dar uma visão de longo prazo e cobrar a prática dos nossos valores.
Dei 4 estrelas mais pelo que ficou de fora da obra do que pelo ficou de dentro. Considerei Traction uma obra bem curada para ensinar sobre a gestão tradicional. Não a considero necessária nem suficiente para a gestão de um negócio, mas pode ser de grande valia para colocar “ordem na casa”.
Kaaz –
When I read this book and got to the end, I thought, “There’s nothing in this book that haven’t already tried to implement.” The book leans heavily on other authors like Jim Collins and Patrick Lencioni. There’s nothing innovative in the book, except: Gino gives you a roadmap, a step by step process to get from where many small businesses are (chaotic, lacking discipline, struggling to properly scale, lacking consistency), to where you want to be (focused, goal driven, systematic, continuously improving).
It’s the process that provides the most value. The investment in the book is minimal. If you need someone to draw you a map, this is a successful one. Once we adopted Traction, I was surprised by how many growing local business owners and employees I’ve run into who know about Traction and are using it successfully in their business.
cesar carneiro penna –
En un gran libro!, este te ayuda a unir todo ese conocimiento que has adquirido anteriormente y hace que todo tenga sentido.
Recomiendo leer “ Good to great por Jim Collins (mencionado también en el libro)” , para comprender mejor la “vision”.
Haresh Singh –
It’s a working manual. Easy to understand. It is very helpful book for all size businesses. Author has not hide anything. I have made notes and started implementing it in my business.
Quality of Paper and Print is good. Fonts are easily readable. Get benefits from this book to organize your business.
Beita –
Ce livre permet de bien décomposer les différents blocs à (re-)construire pour relancer l’entreprise. Je pense que toutes les entreprises, même les très petites, ont beaucoup à gagner de ce système.
Haresh Singh –
La tracción es algo tan necesario para que un negocio funcione que al lanzar un proyecto o hacerlo crecer es necesario pararse y analizarla con detenimiento para tener clara la estrategia de tu negocio. Este libro junto con otros clásicos sobre tracción ayudan a tener las bases claras para trazar bien tu estrategia de marketing y ventas.
Julie La Crout –
Before reading, I didn’t really understand why this book is called “Traction.”
Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires.
It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere.
This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority.
The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be.
Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired.
Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons.
Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book.
No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface.
Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.
setho –
My CFO recommended Traction to me. It’s all about helping business owners and entrepreneurs get a better handle on running their companies.
The core idea is the Entrepreneurial Operating System (EOS) – a set of tools and principles to help make your operations more efficient, manage growth better, and overcome any roadblocks in your way.
The writing style is pretty straightforward, which I appreciate. No beating around the bush.
It’s broken down into chapters covering different components of EOS: Vision, People, Data, Issues, Process, and Traction. Going through each one systematically lets you pinpoint your company’s weak spots and apply specific fixes.
But the real strength is how practical it is. There are exercises, checklists, real-world examples – stuff you can just dive right into at your own company.
I’d definitely recommend giving it a read if you’re looking to bring more discipline to your business operations. It’s useful for companies struggling to scale up or needing a solid foundation to manage growth without losing control.
Measured Buyer –
Highly relevant for a business that wants to move from working hard and making it to working smart, setting targets, keeping score and developing key KPIs to drive unity on the staff and focus on what’s most important. Super useful to get on the right track.